March 18, 2024
SEO Tips

SEO for Startups: Best ways to build backlinks in 2024

We dive into the importance of building backlinks for your SEO strategy in 2024. Dive in and read about the different techniques, strategies and tools you can use.

James Laden
CMO at Effer Ventures. Digital Marketing and sales expert. Co-founder of ttagz and The Affiliate Monkey
Table of contents

Navigating SEO for startups is akin to charting a course through tumultuous seas, where each link serves as a beacon guiding traffic to your digital shores. 

Building a robust backlink profile is the cornerstone of visibility in the ever-evolving digital marketplace – a vital endeavour for hospitality newcomers aiming to claim their share of online attention.

Deciphering ABC Linking

ABC linking, or 'Article-Backlink-Content' linking, emerges as a refined strategy for constructing a network of connections between relevant content. 

At its core, ABC linking operates on a triadic exchange principle: 'A' represents your website, 'B' is an intermediary site that features your content or mentions, and 'C' is a secondary website that links to 'B' and is also linked by 'A'. 

This reciprocal arrangement enhances the credibility and authority of your website by establishing a more organic ebb and flow of traffic, which is critical for startups striving to elevate their SEO stature within the hospitality industry.

Optimising Anchor Texts

Anchor texts must be relevant and precise—avoiding generic terms—to bolster the efficacy of the backlinks contributing to your site's authority.

Exact match anchor texts can significantly boost your page's relevance for specific queries, impacting your rankings on search engines.

To ensure the optimal impact of anchor texts, they should naturally fit within the content, seem unforced, and accurately reflect the linked page’s topic, thus aiding in meaningful connections.

Varied anchor texts throughout your content—using synonyms, branded, and long-tail phrases—will reduce the risk of penalties and establish a more robust, organic profile for your website.

Balancing Link Quality and Quantity

When entering the domain of Startup SEO strategies, one crucial pivot is the equilibrium between the quality and quantity of backlinks. Whilst numerous links can confer volume, it's the calibre of each connection that prevails, shaping a reputable digital presence.

Quantity shouldn’t eclipse the integrity of your link network. Prioritise esteemed sources that bolster your site's credibility.

Furthermore, while amassing a high link count can seem advantageous, it's the relevance and authority of these links (arising from reputable, industry-related sources) that fuel your SEO progress.

Amid the competitive landscape, remember that backlinks from authoritative, hospitality-centric domains are precious. They signal trust to search engines, thereby improving your site's ranking potential.

Establishing a broad array of backlinks is crucial, but it's the careful selection of those links that ensures your Startup SEO strategies yield sustainable, long-term dividends.

Striking a balance isn't just about adhering to industry best practices; it's about sculpting an online narrative that's as nourishing to your brand as the fine experiences you craft within the hospitality sector.

Navigating Slack Channels for Links

For startups strategising their digital influence, leveraging Slack channels can be a goldmine for acquiring backlinks. 

These virtual community spaces, often brimming with industry professionals and enthusiasts alike, are platforms where relationships can be fostered and link opportunities can emerge organically. 

By engaging in meaningful discourse and demonstrating expertise, one may earn both respect and links that are viewed favourably by search engines.

Entering these channels with an explicit promotional agenda is ill-advised; instead, assume the role of a "thoughtful participant". Offer valuable insights, answer queries, or contribute resources that establish your authority without appearing self-serving. 

As trust builds and your contributions are appreciated, it becomes more likely that channel members will reference and link to your content in their own digital spaces, amplifying your startup's online footprint.

Identifying Relevant Slack Communities

Slack communities are hotspots for conversation and potential collaboration, but finding the right one is key.

  • Browse industry-specific directories like Slofile or Standuply.
  • Look for communities with active discussions that align with your hospitality niche.
  • Search for channels where your target customers or industry peers might frequent.
  • Consider the community's rules and etiquette to ensure a good fit for link-building activities.
  • Pay attention to the size of the community; sometimes smaller, niche groups offer more engagement.

It's essential to filter through Slack communities for ones where your contributions will be impactful and welcome.

Building relationships in these communities takes time, so your selection should be a strategic commitment.

Crafting Valuable Content Contributions

Creating content that is both informative and engaging is critical, particularly when targeting the discerning hospitality industry audience. 

As a rule, content must always serve the dual purpose of providing value and including a strategic angle that benefits your SEO for startups.

To ascertain success, one must relentlessly pursue quality over quantity. Address the issues and topics that resonate with your audience, thus establishing your startup as an authority within the hospitality sector.

Ensure every piece of content reflects a deep understanding of your target market, imbuing it with unique insights (such as emerging hospitality trends or technological innovations) that can instigate a dialogue.

Valuable contributions are not only defined by their informational content but also by their capacity to provoke thought and discussion within the hospitality community, thereby encouraging natural backlinks to your site.

When addressing startup SEO strategies, highlight breakthroughs and challenges specific to new businesses in the hospitality domain, since relevance and relatability are essential for the content to resonate and elicit organic engagement.

Ultimately, the essence of crafting such content lies in its ability to seed conversations that imbue your startup's site with increased visibility. Precision in targeting one's audience reaps the benefits of quality engagement and sustains long-term growth in search engine rankings.

SEO Quick Wins for New Websites

In the realm of SEO for startups, immediate gains can be achieved through meticulous on-page optimisation. 

New websites must ensure proper title tags, meta descriptions, and keyword density are perfected from launch. Such elemental, but often overlooked, measures can substantially amplify a site's discoverability. 

Moreover, lean towards creating sitemaps and utilising schema markup for enhanced search engine comprehension. 

These efforts, although seemingly basic, lay a profound foundation for a startup's SEO journey and can precipitate early victories in search engine result pages (SERPs), setting the stage for more intricate SEO tactics for new businesses.

Essential On-Page Elements

Infograph for top five backlinks for SEO
On-Page SEO Elements

Metadata must be meticulously crafted.

Consider the title tag as your first handshake with search engines – a firm, confident grip is essential. The meta description acts as your elevator pitch, encapsulating the core offerings of your page succinctly. 

Together, they command the immediate attention of both search engines and potential visitors, increasing the likelihood of a click-through from SERPs. On-page content must resonate with your audience, employing terms they recognise and value.

H1 headers signal the thematic centrality of content.

Address your on-page content structure prudently - a coherent hierarchy is pivotal. The primary H1 tag should encapsulate the page's topic, while subsequent headings (H2, H3, etc.) break down the subject into digestible sections. 

Utilising relevant keywords naturally within these headings strengthens thematic signals to search engines.

Rich multimedia enhances user engagement.

Strategic use of images, videos, and infographics can significantly enrich the user experience. However, it’s crucial to optimise such assets for speed and searchability. 

Including descriptive, keyword-relevant file names and alt attributes ensures that search engines can accurately index your media content.

Internal linking structures guide discovery.

Clever internal linking not only aids users in navigating your site but also distributes page authority throughout your domain. 

Each link acts as a conduit, transferring value and establishing relationships between pages, ultimately enhancing the perceived relevance and authority of your content in the eyes of search engines.

Tactical Content Strategies

Execute precision with your keyword targets.

Develop content clusters around niche topics relevant to hospitality. By meticulously crafting an array of specialised articles, guides, and studies, you cement your site's relevance for specific queries within the industry. 

Moreover, adopting long-tail keywords can be a blueprint for ensuring your content addresses the nuanced needs of your audience.

Targeted long-tails offer less competition.

Produce evergreen content with perpetual value. Evergreen materials that persistently appeal to your audience are crucial for sustained SEO victory. Their perennial relevance can accrue backlinks naturally over time, reducing the need for ongoing content updates.

Balance evergreen pieces with trending topics.

Invest in detailed, industry-specific thought leadership. Exceptional content aligns with your audience's interests and the intricate details of their practical realities. 

Penetrative insights and sector expertise showcased in white papers or case studies can stimulate organic backlinks and reinforce your domain's authority.

Original research propels domain authority.

Craft and disseminate press releases strategically. When newsworthy developments occur within your startup or the broader sector, craft press releases that highlight these instances. 

Not only does this enhance brand visibility, but it also invites backlinks from news outlets and industry-associated forums monitoring these updates.

Backlinking with Competitive Analysis

Though often underutilised by fledgling enterprises, competitive analysis can be a goldmine for backlinking strategies. By dissecting competitor backlink profiles, one can uncover valuable linking opportunities that might have been overlooked. 

This involves identifying where your competitors have obtained their links, analysing the content quality, and approaching those platforms with superior content offerings. 

Thorough competitive analysis not only exposes potential backlink sources but also provides crucial industry insights, rendering it an indispensable tool for startup SEO strategies aiming to enhance their organic search presence. 

You can use tools such as Ahrefs, Semrush, and more to find out where you’re competitors are acquiring links. 

Utilising SEO Tools Effectively

Integrate tools into your SEO strategy seamlessly

Many startups overlook the potency of SEO tools, viewing them as an unnecessary overhead. However, investing in robust SEO tools is pivotal for analysing performance metrics, understanding keyword trends, and tracking backlink profiles. 

With the right stack of tools, startups can formulate data-driven SEO tactics for new businesses, enhancing their visibility and search engine rankings effectively.

Regular audits should be a core part of your strategy.

Executing structured site audits using SEO software facilitates the optimisation process, revealing areas where a site underperforms. 

Regular audits enable startups to make informed decisions, addressing on-site and technical SEO inefficiencies swiftly. This proactive approach is essential to remain competitive within the dynamic digital landscape of 2023.

Continuously refine tactics with data insights.

SEO tools present an opportunity to decode complex analytics into actionable strategies. Through meticulous data analysis, startups can fine-tune their SEO tactics for new businesses, aligning their online presence with search engine algorithms. 

Thus, their digital assets become more discoverable, driving organic traffic and fostering business growth.

Strategic Outreach for Gaining Authority Links

Crafting personalised pitches can establish connections with authoritative industry figures, fostering unique link opportunities.

Develop relationships with influencers and industry leaders.

A well-crafted content marketing strategy invites organic backlinking from trusted sources, promoting increased domain authority.

Through engaging in targeted influencer outreach, startups can harness the reputation of established figures to enhance their own SEO standing. These collaborations not only yield valuable backlinks but also amplify the startup's visibility and credibility within its market niche.

Building a robust link profile necessitates perseverance and strategic networking. By collaborating with relevant industry stakeholders, startups can acquire backlinks that confer legitimacy and augment search engine perception. 

This is facilitated by delivering content that resonates with the influencer's audience, thus ensuring a symbiotic relationship that benefits both parties. 

In the grand architecture of SEO for startups, each authoritative backlink serves as a pivotal foothold, advancing the climb towards digital prominence.


In the realm of startup SEO in 2024, building backlinks remains crucial for visibility. Strategies like ABC linking and optimising anchor texts focus on relevance and precision. Quality outweighs quantity in link-building, emphasising authoritative sources in the hospitality industry.

Leveraging Slack channels for organic backlinks and crafting valuable, tailored content are effective tactics. Quick wins include meticulous on-page optimisation and strategic content structuring. 

Competitive analysis uncovers overlooked backlinking opportunities, while SEO tools provide data-driven insights for strategy refinement.

Strategic outreach to influencers fosters unique link opportunities, amplifying domain authority and visibility. In the competitive landscape, each authoritative backlink serves as a foothold, advancing the climb towards digital prominence and sustained growth.

At SEO Rocket, we help startups drive growth through the power of search engine optimisation. If you’d like to learn more about what we do, book a call with one of our expert team members. 

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Why are backlinks important for SEO in 2024?
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Is it essential to prioritise quality over quantity when building backlinks?

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