Today, organisations throughout the world have embraced the use of software as a service (SaaS). The business delivery model refers to software licensed on a subscription basis and centrally hosted. 

There has been a rapid increase in SaaS companies over the past decade. At the end of 2023, the global SaaS industry was valued at $197B with operations in over 100 countries. 

A SaaS SEO agency is an SEO agency skilled in helping the growth, traffic and revenue of SaaS businesses. In 2024, relying on paid media is no longer enough. Perfecting your SaaS SEO growth strategy is a pivotal part of becoming one of the leading SaaS SEO companies.

It doesn't matter whether you're a small to medium sized B2B SaaS SEO company or a small startup, partnering with a SaaS marketing agency is often a great move.

With focused SEO strategies, SaaS companies can boost visibility and secure new customers. 

The best SaaS SEO agencies in 2024 

SEO Rocket

Pricing

Available upon request 

Features

Keyword research, content marketing strategy, link building services, technical SEO audits, onsite SEO, domain authority 

Details

SEO Rocket is one of the leading SEO agencies adept at serving SaaS companies looking to take control of their search engine rankings and improve organic search traffic.

As experts in navigating growth, boosting organic traffic, and mastering your SEO strategy - SEO Rocket have the tools and expertise to help your SaaS company thrive.

The SEO industry experts use effective keyword strategies and user-focused content to direct traffic via various marketing channels towards your landing pages.

As an SEO agency for startups, SEO Rocket is well-versed in helping businesses achieve their desired growth. The team acts as an extension of yourselves and oversees every facet of SaaS SEO services.

The package offered includes keyword research, content creation, backlink and domain building, SEO audits, onsite technical SEO, domain authority, and monthly reports - all perfect for maximising your SaaS SEO strategy.

MADx

Pricing

Three pricing tiers are available upon request 

Features

Keyword research, content marketing, technical optimization, link building, market research 

Details

MADx is an SEO company specialising in assisting technology, SaaS, and software companies of all sizes to drive traffic and sales via effective SEO techniques. If you're a SaaS company hoping to increase organic traffic and master your SaaS SEO strategy, MADx is a perfect option.

They provide monthly reporting, transparent management, and 24-hour support on Slack. As SaaS SEO specialists, they provide a full service to cover all your SEO needs, from keyword research and link building to technical optimization and domain authority. 

MADx is skilled at helping SaaS businesses of all sizes, from start-ups to large enterprises. They have a client base that is steadily growing and a reputation for high-quality service - with many vouching for the teams ability to implement an effective SEO strategy.

Titan Growth 

Pricing

For pricing details, request a quote on the Titan Growth website

Features

Search engine optimization, social media management, paid media management, link acquisition, content marketing, web design, email prospecting 

Details

As a full-service digital marketing agency, Titan Growth is well-positioned to help SaaS companies grow at a significant rate. They use a data-driven SEO strategy backed by consistent testing to achieve results. 

As a content SEO specialist, Titan Growth are skilled at taking your startup to the top of organic search results.

They aim to help you gain more qualified leads, increased user engagement, higher brand awareness, lower likelihood of negative algorithmic impacts, new keywords ranking on the first page, and ultimately, higher revenue. 

With 18+ years of experience and a large list of respected clients, Titan Growth has the tools and expertise to improve your search engine ranking and drive more traffic towards your website.

Elevato Digital 

Pricing

Available upon request 

Key Features

Digital marketing, technical SEO, keyword analysis, website content creation, link building

Details

Elevato Digital is a full-service digital marketing agency with special expertise in search engine optimization, social media management, paid media management and content writing. 

They are skilled and experienced in using digital marketing tools to help businesses achieve their desired growth. 

In terms of SEO services, they provide technical SEO, keyword analysis, on-page tagging, website content creation, link acquisition and building, and detailed reports covering key data and marketing strategies. 

SKALE 

Pricing

Available upon request 

Features

Link building, SEO content, SEO management, SEO website migrations, SaaS marketing resources 

Details

SKALE is an experienced SEO agency with a special in-house SaaS team adept at driving growth for SaaS brands. They are skilled at understanding SaaS marketing metrics, SaaS-specific SEO strategies, and product growth strategies. 

SKALE develop content optimised both for search engines and user engagement establishes brands as thought leaders with authoritative and unique content and generates results through a strategic user journey. 

The team are skilled at extensive competitor research and creating in-depth SEO content briefs that include optimised titles, internal links, featured snippet suggestions, and all of your other SEO needs. 

‍For brands looking to outsource SaaS SEO, the experts at SKALE are worth your consideration.

Search Nurture 

Pricing

Available upon request 

Features

SEO and content marketing, SEO for B2B SaaS, YouTube SEO, SEO for eCommerce

Details

In the quest for the best SaaS SEO agency, Search Nurture are worth your consideration. The SaaS SEO specialists are well-equipped to help you bring more organic traffic to your SaaS website.

Search Nurture is an American-based SEO agency that specialises in B2B SaaS and eCommerce solutions. They offer full-stack solutions for SEO, SEM, paid social advertising, and retail advertising.

The team prepares and delivers client-focused SEO campaigns based on your B2B SaaS goals. With the help of Search Nurture, you can increase retention, boost your SaaS SEO strategy, improve lead quality and enhance your market authority. 

With services involving technical SEO, link optimization, content generation, and SaaS SEO strategy, Search Nurture are one of the top SaaS SEO agencies.

SEO Growth Partners 

Pricing

Available upon request 

Features

Search engine optimization, local SEO, keyword research, competitor analysis, market analysis, content audit, content creation, SEO reporting, SEO dashboards, link acquisition, PR for SEO, backlink toxicity audits 

Details

SEO Growth Partners is a trusted SaaS SEO agency skilled at helping businesses meet revenue goals and boost organic traffic through data-centric SEO strategies. With a marketing team of SaaS SEO experts, they aim to take your digital marketing strategy to the next level.

The company only takes on two new clients monthly to guarantee maximum focus and the biggest impact possible. The process starts with a comprehensive audit to gather the most important data before they begin work on tracking and testing different strategies. 

With no binding contracts, they are committed to continuously driving results to maintain their stellar reputation. 

Choosing the Right SEO Agency 

As a SaaS business looking to partner with an SEO agency, you need to make sure you find the right fit. Selecting an SEO company to work with can be a difficult task, so we’ve gone over some things to consider when making your choice. 

Review the agency’s portfolio 

The SEO agency's portfolio provides insight into its experience and success. Consider the agency's work across different projects and whether they've dealt with a brand similar to yours before. The portfolio should help you get an idea of the approach, the process and the results. 

You should also consider whether the company's website is ranking and whether its content has been optimised for search engines. After all, if an agency is unable to help themselves, they won't be able to help you. 

Read reviews and testimonials 

Reviews and testimonials offer great insight into previous customers’ experience with the SaaS SEO agency. Look for off-site reviews and other comments by scouring the internet. 

If you notice any negative reviews and less-than-positive comments, it may be best to look elsewhere. 

Consider ethical practises

The SEO agency you choose to partner with should perform its services in line with ethical SEO practices. By familiarising yourself with SEO basics, you'll be able to distinguish between genuine and shady SEO services. 

Before you put pen to paper on any contract, make sure the company is operating per the search engine guidelines. 

Ask about whether the company has an in-house team or outsources its service, as this will give you an idea of how much control the company has over its SEO practices. 

Ask yourself whether the service suits your needs

Not all SEO agencies are going to provide the same standard of service. The last thing you want is to sign a contract with a company that only provides you with a report and does nothing more to assist your SEO needs. 

Always review the different services the company offers and think about how they may benefit you. In general, SEO companies should tackle everything from keyword research and content creation to link building and domain authority. 

What are some of the best SaaS SEO tools?  

Google Search Console

Google Search Console is free tool offered by Google designed to help you monitor and optimize your website's presence in Google search results. It provides insights into keywords, website performance, indexing status, and more. All of the above SaaS SEO agencies make use of Google Search Console.

Google Analytics

Google Analytics is another free tool by Google designed to provide comprehensive website analytics, including traffic sources, user behavior, and conversion tracking, essential for understanding the effectiveness of your SEO efforts.

Semrush

Semrush is a robust and wide-ranging SEO toolkit that offers features such as keyword research, competitor analysis, backlink analysis, rank tracking, site audit, and more. It's a paid tool but offers a free version with limited functionality. In 2024, it stands out as one of the best SEO tools on the market.

Ahrefs

Ahrefs is known for its extensive backlink database, with SEO features such as keyword research, competitor analysis, rank tracking, content analysis, and site audit. It's a paid tool with no free version, but it's highly regarded in the SEO community for anyone looking to formulate the best SEO strategy they can.

Moz Pro

Moz offers a range of SEO tools including keyword research, rank tracking, site audit, backlink analysis, and more. Moz Pro provides actionable insights to improve your website's search engine visibility. It's a paid tool with a 30-day free trial, giving your SaaS business the chance to test it out first.

SEMrush

SEMrush is an all-in-one marketing toolkit for digital marketing professionals, inbound marketing strategy experts, content strategy professionals, and more. It offers features like keyword research, site audit, rank tracking, backlink analysis, content optimization, and more. It's a paid tool with a free version available, albeit with significantly fewer features.

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Final Thoughts 

In the forever-evolving landscape of digital marketing, the role of SEO agencies for SaaS companies has become increasingly pivotal to keep businesses ahead of the curve. 

Finding an SEO agency skilled at driving growth for SaaS companies may be the difference between success and failure for your company. A good SaaS SEO agency is not just a service provider, but a dependable and experienced partner. 

With innovative tools and resources, expert teams, and data-centric strategies, SaaS SEO agencies know how to navigate and thrive in the SEO landscape. By collaborating with a top SEO agency, you can unlock your brand's potential. From a robust content strategy to a fully-thought out SEO campaign, the right SEO agency can do wonders for your search engine and keyword rankings.

SEORocket, we help businesses achieve their desired growth through focused SEO strategies and content creation. Our services include keyword research, onsite technical SEO, content generation, domain authority, link acquisition, monthly reports, and more.

For more information on how our team at SEO Rocket can help your business thrive, reach out today and speak to one of our experienced team members. 

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